# HelloFresh US-page ads: research note **Collection date:** 2026-10-08 (the date the AnyAPI calls ran; the responses carry no timestamp. The `endDate` field of every selected ad converts to the same date.) ## Scope and provenance - **Source:** only AnyAPI records already returned in this chat: one `facebook.company_ads` result (company name "HelloFresh", country US, status ACTIVE, 30 ads returned) and two `facebook.ad_transcript` results. - **Selection:** the 16 of those 30 ads whose `pageUrl` is https://www.facebook.com/HelloFreshUS/. The other 14 ads, which show different page URLs, are excluded. - **Advertiser:** `pageName` "HelloFresh", `pageId` 320774061283785 on all 16 ads. - **Public links:** the API returned a public link only for the two ads whose transcripts were requested (`url` field). For the other 14, the link is **constructed** from the ad ID using the same pattern. Constructed links were not opened or verified. Each ad below states which kind it has. - **Missing stays missing:** no impression, spend, audience or performance fields were in the records, and none are filled in. Transcripts exist only for the two ads that were requested. - **Reading vs copying:** text in code spans or code blocks is copied from the records. Lines labelled **Reading (mine)** are my interpretation of the copied words, nothing more. ## Field guide | In this note / CSV | Returned field | |---|---| | ad_id | `id` | | advertiser, advertiser_page_id, advertiser_page_url | `pageName`, `pageId`, `pageUrl` | | format | `displayFormat` (DCO = dynamic creative; VIDEO = single video) | | media_items | types in `media` (photo or video items) | | written_copy | `text` | | headline | `title` | | button_label, button_type | `ctaText`, `ctaType` | | start_date, end_date | `startDate`, `endDate` (epoch seconds, shown as UTC dates; the schema does not say what `endDate` means for active ads) | | ad_count_reported | `adCount` | | transcript | `transcript`, `transcriptAvailable` from `facebook.ad_transcript` | ## Overview | Group | Ad ID | Format | Headline | Button | Transcript status | |---|---|---|---|---|---| | photo | 1387578913554385 | DCO | Get 10 Free Meals | Get offer | not requested (photo media only) | | photo | 1625659172298727 | DCO | Family Dinner Made Easy | Get offer | not requested (photo media only) | | photo | 2313176226113321 | DCO | Ditch Takeout | Get offer | not requested (photo media only) | | photo | 2050692035629219 | DCO | Leave Takeout Behind | Get offer | not requested (photo media only) | | photo | 1052370401133824 | DCO | Ditch Takeout | Get offer | not requested (photo media only) | | photo | 1915068113187753 | DCO | Real Meals. Real Fast. | Sign up | not requested (photo media only) | | photo | 1635968127880381 | DCO | A Week Of Free Meals | Get offer | not requested (photo media only) | | photo | 1076147178538601 | DCO | Get 10 Free Meals | Get offer | not requested (photo media only) | | photo | 1766792707700190 | DCO | Get 10 Free Meals | Sign up | not requested (photo media only) | | video | 2170644600554414 | DCO | Ditch Takeout | Get offer | not requested | | video | 1864226274739527 | DCO | Get 10 Free Meals | Sign up | not requested | | video | 1642484510756020 | DCO | More 'Mmm.' Less Time. | Get offer | not requested | | video | 863598183410302 | DCO | Get 10 Free Meals | Sign up | not requested | | video | 1108002071675741 | DCO | Get 10 Free Meals | Sign up | not requested | | video | 1088036867318040 | VIDEO | Get 10 Free Meals! | Get offer | returned (transcriptAvailable=true) | | video | 2123609284962614 | VIDEO | Get 10 Free Meals! | Get offer | returned (transcriptAvailable=true) | ## Photo ads (9) ### Ad 1387578913554385 - **Advertiser:** HelloFresh (page ID 320774061283785, https://www.facebook.com/HelloFreshUS/) - **Public link:** https://www.facebook.com/ads/library?id=1387578913554385 (constructed from the ad ID, not returned by the API for this ad) - **Format:** DCO; media: photo x3 - **Headline (`title`):** Get 10 Free Meals - **Button label (`ctaText`):** Get offer (type GET_OFFER) - **Platforms:** FACEBOOK, INSTAGRAM, THREADS - **`startDate` / `endDate`:** 2026-09-23 / 2026-10-08; `adCount`: 1 - **Collection date:** 2026-10-08 - **Transcript status:** not requested (photo media only) Written copy (`text`): ```text With HelloFresh, you pick the meals, and ingredients come to your door. It's time to enjoy dinner again. Sign Up & Get 10 Free Meals Use code: FA-291Z0391SOQ *Applied as discount on first box, new subscribers only, varies by plan. ``` **O01: offer** - Quote (copied): `Sign Up & Get 10 Free Meals` - Source field: `text` - Public ad link: https://www.facebook.com/ads/library?id=1387578913554385 - Reading (mine): The written copy states a free-meal sign-up offer. **O02: message** - Quote (copied): `you pick the meals, and ingredients come to your door` - Source field: `text` - Public ad link: https://www.facebook.com/ads/library?id=1387578913554385 - Reading (mine): Frames the service around choosing meals and home delivery. **O03: restriction** - Quote (copied): `Applied as discount on first box, new subscribers only, varies by plan.` - Source field: `text` - Public ad link: https://www.facebook.com/ads/library?id=1387578913554385 - Reading (mine): The copy includes a line limiting the discount to new subscribers. The record shows no discount terms beyond this line. ### Ad 1625659172298727 - **Advertiser:** HelloFresh (page ID 320774061283785, https://www.facebook.com/HelloFreshUS/) - **Public link:** https://www.facebook.com/ads/library?id=1625659172298727 (constructed from the ad ID, not returned by the API for this ad) - **Format:** DCO; media: photo x3 - **Headline (`title`):** Family Dinner Made Easy - **Button label (`ctaText`):** Get offer (type GET_OFFER) - **Platforms:** FACEBOOK, INSTAGRAM, THREADS - **`startDate` / `endDate`:** 2026-09-23 / 2026-10-08; `adCount`: 1 - **Collection date:** 2026-10-08 - **Transcript status:** not requested (photo media only) Written copy (`text`): ```text HelloFresh fits your life, not the other way around. Swap proteins or adjust delivery days anytime. We make it easy! πŸ™Œ Sign up today and get 10 FREE meals! Use code: XC-32016JD9SD2 ``` **O04: message** - Quote (copied): `Swap proteins or adjust delivery days anytime.` - Source field: `text` - Public ad link: https://www.facebook.com/ads/library?id=1625659172298727 - Reading (mine): Presents flexibility as a selling point. **O05: offer** - Quote (copied): `Sign up today and get 10 FREE meals!` - Source field: `text` - Public ad link: https://www.facebook.com/ads/library?id=1625659172298727 - Reading (mine): States a free-meals offer in the body copy. ### Ad 2313176226113321 - **Advertiser:** HelloFresh (page ID 320774061283785, https://www.facebook.com/HelloFreshUS/) - **Public link:** https://www.facebook.com/ads/library?id=2313176226113321 (constructed from the ad ID, not returned by the API for this ad) - **Format:** DCO; media: photo x3 - **Headline (`title`):** Ditch Takeout - **Button label (`ctaText`):** Get offer (type GET_OFFER) - **Platforms:** FACEBOOK, INSTAGRAM, WHATSAPP, THREADS - **`startDate` / `endDate`:** 2026-09-23 / 2026-10-08; `adCount`: 1 - **Collection date:** 2026-10-08 - **Transcript status:** not requested (photo media only) Written copy (`text`): ```text No wait. Half the cost of takeout. HelloFresh makes home-cooking easy. Plus, you know what's in every meal. ``` **O06: message** - Quote (copied): `Half the cost of takeout.` - Source field: `text` - Public ad link: https://www.facebook.com/ads/library?id=2313176226113321 - Reading (mine): Makes a price comparison with takeout. The record shows no basis for the comparison. ### Ad 2050692035629219 - **Advertiser:** HelloFresh (page ID 320774061283785, https://www.facebook.com/HelloFreshUS/) - **Public link:** https://www.facebook.com/ads/library?id=2050692035629219 (constructed from the ad ID, not returned by the API for this ad) - **Format:** DCO; media: photo x3 - **Headline (`title`):** Leave Takeout Behind - **Button label (`ctaText`):** Get offer (type GET_OFFER) - **Platforms:** FACEBOOK, INSTAGRAM, THREADS - **`startDate` / `endDate`:** 2026-09-23 / 2026-10-08; `adCount`: 1 - **Collection date:** 2026-10-08 - **Transcript status:** not requested (photo media only) Written copy (`text`): ```text HelloFresh helped me finally break up with my takeout habit. Dinner's planned every week, and I'm never bored! πŸ™Œ Sign up today and get 10 FREE meals! Use code: I5-CAG2OWKEE1R ``` **O07: message** - Quote (copied): `HelloFresh helped me finally break up with my takeout habit.` - Source field: `text` - Public ad link: https://www.facebook.com/ads/library?id=2050692035629219 - Reading (mine): Written in the first person, in the voice of a customer. The record does not say who the speaker is. ### Ad 1052370401133824 - **Advertiser:** HelloFresh (page ID 320774061283785, https://www.facebook.com/HelloFreshUS/) - **Public link:** https://www.facebook.com/ads/library?id=1052370401133824 (constructed from the ad ID, not returned by the API for this ad) - **Format:** DCO; media: photo x3 - **Headline (`title`):** Ditch Takeout - **Button label (`ctaText`):** Get offer (type GET_OFFER) - **Platforms:** FACEBOOK, INSTAGRAM, WHATSAPP, THREADS - **`startDate` / `endDate`:** 2026-09-23 / 2026-10-08; `adCount`: 1 - **Collection date:** 2026-10-08 - **Transcript status:** not requested (photo media only) Written copy (`text`): ```text No wait. Half the cost of takeout. HelloFresh makes home-cooking easy. Plus, you know what's in every meal. Use code: 8W-W0XQTTFZP1N ``` ### Ad 1915068113187753 - **Advertiser:** HelloFresh (page ID 320774061283785, https://www.facebook.com/HelloFreshUS/) - **Public link:** https://www.facebook.com/ads/library?id=1915068113187753 (constructed from the ad ID, not returned by the API for this ad) - **Format:** DCO; media: photo x2 - **Headline (`title`):** Real Meals. Real Fast. - **Button label (`ctaText`):** Sign up (type SIGN_UP) - **Platforms:** FACEBOOK, INSTAGRAM, THREADS - **`startDate` / `endDate`:** 2026-10-01 / 2026-10-08; `adCount`: 1 - **Collection date:** 2026-10-08 - **Transcript status:** not requested (photo media only) Written copy (`text`): ```text Every week, HelloFresh sends me pre-portioned ingredients and easy recipes for home-cooked dinners. No planning needed. πŸ“¦ Sign up today and get 10 FREE meals! Use code: 92-NHCHPBYJN6C ``` **O08: message** - Quote (copied): `No planning needed.` - Source field: `text` - Public ad link: https://www.facebook.com/ads/library?id=1915068113187753 - Reading (mine): Presents the service as removing meal planning. ### Ad 1635968127880381 - **Advertiser:** HelloFresh (page ID 320774061283785, https://www.facebook.com/HelloFreshUS/) - **Public link:** https://www.facebook.com/ads/library?id=1635968127880381 (constructed from the ad ID, not returned by the API for this ad) - **Format:** DCO; media: photo x3 - **Headline (`title`):** A Week Of Free Meals - **Button label (`ctaText`):** Get offer (type GET_OFFER) - **Platforms:** FACEBOOK, INSTAGRAM, THREADS - **`startDate` / `endDate`:** 2026-09-23 / 2026-10-08; `adCount`: 1 - **Collection date:** 2026-10-08 - **Transcript status:** not requested (photo media only) Written copy (`text`): ```text A week of restaurant-quality HelloFresh meals, right at home. 🍽️ Get 10 FREE meals and a FREE Steak for 2 Months! Use code: K7-ZWP2H57VT2H ``` **O09: offer** - Quote (copied): `Get 10 FREE meals and a FREE Steak for 2 Months!` - Source field: `text` - Public ad link: https://www.facebook.com/ads/library?id=1635968127880381 - Reading (mine): Adds a second free item to the free-meals offer. Among the 16 selected ads, this is the only one whose copy mentions steak (checked by script). ### Ad 1076147178538601 - **Advertiser:** HelloFresh (page ID 320774061283785, https://www.facebook.com/HelloFreshUS/) - **Public link:** https://www.facebook.com/ads/library?id=1076147178538601 (constructed from the ad ID, not returned by the API for this ad) - **Format:** DCO; media: photo x2 - **Headline (`title`):** Get 10 Free Meals - **Button label (`ctaText`):** Get offer (type GET_OFFER) - **Platforms:** FACEBOOK, INSTAGRAM, WHATSAPP, THREADS - **`startDate` / `endDate`:** 2026-09-23 / 2026-10-08; `adCount`: 1 - **Collection date:** 2026-10-08 - **Transcript status:** not requested (photo media only) Written copy (`text`): ```text Power up with 15+ High Protein dinners to choose from each week. With HelloFresh, there's no extra planning required. ``` **O10: headline** - Quote (copied): `Get 10 Free Meals` - Source field: `title` - Public ad link: https://www.facebook.com/ads/library?id=1076147178538601 - Reading (mine): The headline states the free-meals offer, while this ad's written copy (text) contains no free-meals wording (checked by script). **O11: message** - Quote (copied): `15+ High Protein dinners` - Source field: `text` - Public ad link: https://www.facebook.com/ads/library?id=1076147178538601 - Reading (mine): Highlights a protein-focused part of the menu. ### Ad 1766792707700190 - **Advertiser:** HelloFresh (page ID 320774061283785, https://www.facebook.com/HelloFreshUS/) - **Public link:** https://www.facebook.com/ads/library?id=1766792707700190 (constructed from the ad ID, not returned by the API for this ad) - **Format:** DCO; media: photo x2 - **Headline (`title`):** Get 10 Free Meals - **Button label (`ctaText`):** Sign up (type SIGN_UP) - **Platforms:** FACEBOOK, INSTAGRAM, WHATSAPP, THREADS - **`startDate` / `endDate`:** 2026-09-23 / 2026-10-08; `adCount`: 1 - **Collection date:** 2026-10-08 - **Transcript status:** not requested (photo media only) Written copy (`text`): ```text HelloFresh saves you time and money, so you can actually enjoy dinner together. Choose from 60+ meals every week. 🍲😌 ``` **O12: claim** - Quote (copied): `Choose from 60+ meals every week.` - Source field: `text` - Public ad link: https://www.facebook.com/ads/library?id=1766792707700190 - Reading (mine): Gives a menu-size number. Ad 1108002071675741 and the transcripts of ads 1088036867318040 and 2123609284962614 give different numbers. The records do not explain why. ## Video ads (7) ### Ad 2170644600554414 - **Advertiser:** HelloFresh (page ID 320774061283785, https://www.facebook.com/HelloFreshUS/) - **Public link:** https://www.facebook.com/ads/library?id=2170644600554414 (constructed from the ad ID, not returned by the API for this ad) - **Format:** DCO; media: video x3 - **Headline (`title`):** Ditch Takeout - **Button label (`ctaText`):** Get offer (type GET_OFFER) - **Platforms:** FACEBOOK, INSTAGRAM, THREADS - **`startDate` / `endDate`:** 2026-09-23 / 2026-10-08; `adCount`: 1 - **Collection date:** 2026-10-08 - **Transcript status:** not requested Written copy (`text`): ```text No wait. Half the cost of takeout. HelloFresh makes home-cooking easy. Plus, you know what's in every meal. Sign Up & Get 10 Free Meals Use code: VZ-S8TGHB3888X *Applied as discount on first box, new subscribers only, varies by plan. ``` **O13: message** - Quote (copied): `Half the cost of takeout.` - Source field: `text` - Public ad link: https://www.facebook.com/ads/library?id=2170644600554414 - Reading (mine): The first four sentences match those of photo ads 2313176226113321 and 1052370401133824 (checked by script). This video ad adds a sign-up line and a promo-code line. ### Ad 1864226274739527 - **Advertiser:** HelloFresh (page ID 320774061283785, https://www.facebook.com/HelloFreshUS/) - **Public link:** https://www.facebook.com/ads/library?id=1864226274739527 (constructed from the ad ID, not returned by the API for this ad) - **Format:** DCO; media: video x2 - **Headline (`title`):** Get 10 Free Meals - **Button label (`ctaText`):** Sign up (type SIGN_UP) - **Platforms:** FACEBOOK, INSTAGRAM, THREADS - **`startDate` / `endDate`:** 2026-09-23 / 2026-10-08; `adCount`: 1 - **Collection date:** 2026-10-08 - **Transcript status:** not requested Written copy (`text`): ```text I want balanced meals that still hit my cravings. HelloFresh makes that happen every week, and I got ten free meals. ``` **O14: message** - Quote (copied): `I want balanced meals that still hit my cravings.` - Source field: `text` - Public ad link: https://www.facebook.com/ads/library?id=1864226274739527 - Reading (mine): Written in the first person, in the voice of a customer. The record does not say who the speaker is. **O15: offer** - Quote (copied): `I got ten free meals.` - Source field: `text` - Public ad link: https://www.facebook.com/ads/library?id=1864226274739527 - Reading (mine): States the free-meals offer as something the speaker received. ### Ad 1642484510756020 - **Advertiser:** HelloFresh (page ID 320774061283785, https://www.facebook.com/HelloFreshUS/) - **Public link:** https://www.facebook.com/ads/library?id=1642484510756020 (constructed from the ad ID, not returned by the API for this ad) - **Format:** DCO; media: video x3 - **Headline (`title`):** More 'Mmm.' Less Time. - **Button label (`ctaText`):** Get offer (type GET_OFFER) - **Platforms:** FACEBOOK, INSTAGRAM, THREADS - **`startDate` / `endDate`:** 2026-09-23 / 2026-10-08; `adCount`: 1 - **Collection date:** 2026-10-08 - **Transcript status:** not requested Written copy (`text`): ```text Want to impress your family at dinner? Spoiler: with HelloFresh, it's way easier (and quicker) than you'd think. πŸ‘ Sign Up & Get 10 Free Meals Use code: 9H-FVHT907Z0Y5 *Applied as discount on first box, new subscribers only, varies by plan. ``` **O16: headline** - Quote (copied): `More 'Mmm.' Less Time.` - Source field: `title` - Public ad link: https://www.facebook.com/ads/library?id=1642484510756020 - Reading (mine): The headline refers to spending less time. **O17: message** - Quote (copied): `way easier (and quicker) than you'd think` - Source field: `text` - Public ad link: https://www.facebook.com/ads/library?id=1642484510756020 - Reading (mine): Presents ease and speed as the selling point. ### Ad 863598183410302 - **Advertiser:** HelloFresh (page ID 320774061283785, https://www.facebook.com/HelloFreshUS/) - **Public link:** https://www.facebook.com/ads/library?id=863598183410302 (constructed from the ad ID, not returned by the API for this ad) - **Format:** DCO; media: video x2 - **Headline (`title`):** Get 10 Free Meals - **Button label (`ctaText`):** Sign up (type SIGN_UP) - **Platforms:** FACEBOOK, INSTAGRAM, WHATSAPP, THREADS - **`startDate` / `endDate`:** 2026-09-23 / 2026-10-08; `adCount`: 1 - **Collection date:** 2026-10-08 - **Transcript status:** not requested Written copy (`text`): ```text Eat healthy without all the hassle. Plus, get 10 free meals + free breakfast for life. ``` **O18: offer** - Quote (copied): `get 10 free meals + free breakfast for life` - Source field: `text` - Public ad link: https://www.facebook.com/ads/library?id=863598183410302 - Reading (mine): Adds a second free item to the free-meals offer. The record states no terms for the free breakfast. Among the 16 selected ads, this is the only one with this wording (checked by script). ### Ad 1108002071675741 - **Advertiser:** HelloFresh (page ID 320774061283785, https://www.facebook.com/HelloFreshUS/) - **Public link:** https://www.facebook.com/ads/library?id=1108002071675741 (constructed from the ad ID, not returned by the API for this ad) - **Format:** DCO; media: video x2 - **Headline (`title`):** Get 10 Free Meals - **Button label (`ctaText`):** Sign up (type SIGN_UP) - **Platforms:** FACEBOOK, INSTAGRAM, WHATSAPP, THREADS - **`startDate` / `endDate`:** 2026-09-23 / 2026-10-08; `adCount`: 2 - **Collection date:** 2026-10-08 - **Transcript status:** not requested Written copy (`text`): ```text Embrace delicious possibilities with HelloFresh. πŸ˜‹ Pick from 100 weekly options, and satisfy every craving. ``` **O19: claim** - Quote (copied): `Pick from 100 weekly options` - Source field: `text` - Public ad link: https://www.facebook.com/ads/library?id=1108002071675741 - Reading (mine): Gives a menu-size number that differs from the 60+ in ad 1766792707700190. The records do not explain the difference. ### Ad 1088036867318040 - **Advertiser:** HelloFresh (page ID 320774061283785, https://www.facebook.com/HelloFreshUS/) - **Public link:** https://www.facebook.com/ads/library?id=1088036867318040 (returned by the API) - **Format:** VIDEO; media: video x1 - **Headline (`title`):** Get 10 Free Meals! - **Button label (`ctaText`):** Get offer (type GET_OFFER_VIEW) - **Platforms:** FACEBOOK, INSTAGRAM, THREADS - **`startDate` / `endDate`:** 2026-09-23 / 2026-10-08; `adCount`: 1 - **Collection date:** 2026-10-08 - **Transcript status:** returned (transcriptAvailable=true) via facebook.ad_transcript on 2026-10-08 Written copy (`text`): ```text Did you know you can get home-cooked meals in 30 minutes or less with the NEW HelloFresh? Plus, they’re offering over 100 weekly recipes. See the menu today! Sign Up & Get 10 Free Meals Use code: JR-PQUCV0HNAG1 *Applied as discount on first box, new subscribers only, varies by plan. ``` Transcript (`transcript`, machine speech-to-text): ```text I wish I knew this before trying HelloFresh. I finally tried HelloFresh because the deal they're running right now was way too good to pass up. And now that I'm realizing how much easier it makes my life, I wish I started years ago. The weekly menu has over 100 options with chef-curated recipes and globally-inspired flavors. I get a week of dinners delivered in a few taps and stock my fridge with fresh, pre-portioned ingredients that never go to waste. There's no commitment and I can skip a delivery anytime. If you order today, you can get 10 free meals, so don't miss out. ``` **O20: message (written)** - Quote (copied): `get home-cooked meals in 30 minutes or less` - Source field: `text` - Public ad link: https://www.facebook.com/ads/library?id=1088036867318040 - Reading (mine): The written copy emphasizes cooking speed. **O21: message (spoken)** - Quote (copied): `I wish I knew this before trying HelloFresh.` - Source field: `transcript` - Public ad link: https://www.facebook.com/ads/library?id=1088036867318040 - Reading (mine): The spoken script (machine transcript) opens as a first-person testimonial and differs in message from the written copy. The record does not say who the speaker is. **O22: offer (spoken)** - Quote (copied): `you can get 10 free meals` - Source field: `transcript` - Public ad link: https://www.facebook.com/ads/library?id=1088036867318040 - Reading (mine): The transcript restates a 10-free-meals offer. **O23: claim (spoken)** - Quote (copied): `There's no commitment and I can skip a delivery anytime.` - Source field: `transcript` - Public ad link: https://www.facebook.com/ads/library?id=1088036867318040 - Reading (mine): This flexibility claim appears in the transcript but not in this ad's written copy (checked by script). **O24: transcript wording** - Quote (copied): `pass up. And now that` - Source field: `transcript` - Public ad link: https://www.facebook.com/ads/library?id=1088036867318040 - Reading (mine): Compare with the transcript of ad 2123609284962614, whose wording differs slightly here. The cause is not shown in the records. ### Ad 2123609284962614 - **Advertiser:** HelloFresh (page ID 320774061283785, https://www.facebook.com/HelloFreshUS/) - **Public link:** https://www.facebook.com/ads/library?id=2123609284962614 (returned by the API) - **Format:** VIDEO; media: video x1 - **Headline (`title`):** Get 10 Free Meals! - **Button label (`ctaText`):** Get offer (type GET_OFFER_VIEW) - **Platforms:** FACEBOOK, INSTAGRAM, THREADS - **`startDate` / `endDate`:** 2026-09-23 / 2026-10-08; `adCount`: 1 - **Collection date:** 2026-10-08 - **Transcript status:** returned (transcriptAvailable=true) via facebook.ad_transcript on 2026-10-08 Written copy (`text`): ```text Did you know you can get home-cooked meals in 30 minutes or less with the NEW HelloFresh? Plus, they’re offering over 100 weekly recipes. See the menu today! Use code: I2-SPOQEZP4GZL *Applied as discount on first box, new subscribers only, varies by plan. ``` Transcript (`transcript`, machine speech-to-text): ```text I wish I knew this before trying HelloFresh. I finally tried HelloFresh because the deal they're running right now was way too good to pass up, but now that I'm realizing how much easier it makes my life, I wish I started years ago. The weekly menu has over 100 options with chef-curated recipes and globally inspired flavors. I get a week of dinners delivered in a few taps and stock my fridge with fresh, pre-portioned ingredients that never go to waste. There's no commitment and I can skip a delivery anytime. If you order today, you can get 10 free meals, so don't miss out. ``` **O25: headline** - Quote (copied): `Get 10 Free Meals!` - Source field: `title` - Public ad link: https://www.facebook.com/ads/library?id=2123609284962614 - Reading (mine): The headline states the offer, but this ad's written copy has no free-meals sign-up line, unlike ad 1088036867318040 (checked by script). **O26: offer (spoken)** - Quote (copied): `you can get 10 free meals` - Source field: `transcript` - Public ad link: https://www.facebook.com/ads/library?id=2123609284962614 - Reading (mine): The transcript states a 10-free-meals offer; the same wording appears in the transcript of ad 1088036867318040. **O27: transcript wording** - Quote (copied): `pass up, but now that` - Source field: `transcript` - Public ad link: https://www.facebook.com/ads/library?id=2123609284962614 - Reading (mine): Compare with the transcript of ad 1088036867318040, whose wording differs slightly here. The cause is not shown in the records. ## What the records do not contain, and what is not inferred The records contain no impressions, spend, targeting or audience data, sales, conversions or performance figures. This note makes no claim about any of them, and it does not rank or pick a winning ad. The original request was sorted by impressions, but no impression figures were returned, so the order of the original response is not used here as a ranking. Transcripts were requested for two of the seven video ads. For the other five there is no speech data in the records, so nothing is said about their audio. ## Checks performed - All 27 quotes were checked by script as exact substrings of the cited field (`text`, `title` or `transcript`) of the cited ad. All passed. - All 16 ad IDs, the photo/video split (9/7), the advertiser name and page ID, and the date conversions were checked by script. All passed. - The "checked by script" statements in the readings were each tested against the 16 records. - The link pattern was compared with the `url` the API returned for the two transcript ads. It matched. - Limit of these checks: the records were re-read from the cached AnyAPI result and the two transcript results, and typed into the verification script by Claude. They were not machine-exported, so the script cannot catch a typing slip in that step. Spot-check a few quotes against the live Ad Library pages.