Similarweb Overview API
Get the Similarweb traffic overview for any website: estimated monthly visits and a three-month history, global, country, and category rank, bounce rate, pages per visit, visit duration, traffic sources including AI chatbots, top countries, and top search keywords - as normalized JSON.
$1.67/1k req, pay per request, no subscription.
{"monthUtc": 1751328000,"visits": 26100000}
Pricing and providers
Similarweb Overview API pricing: one API, 2 interchangeable providers
The cheapest provider serves first. If it fails, the next one takes over in the same call.
Try it
Get Similarweb overview in one request
This sample shows 39 of 40 fields. See every field
{
"found": true,
"data": {
"domain": "stripe.com",
"title": "Stripe | Financial Infrastructure to Grow Your Revenue",
"description": "Stripe powers online and in-person payment processing and financial solutions for businesses of all sizes.",
"category": "finance",
"image": "https://site-images.similarcdn.com/image?activityType=snapshot&url=stripe.com",
"snapshotUtc": 1756684800,
"globalRank": 1284,
"countryCode": "US",
"countryRank": 421,
"categoryRank": 12,
"monthlyVisits": 28400000,
"bounceRate": 0.31,
"pagesPerVisit": 5.8,
"avgVisitDurationSeconds": 312,
"visitsHistory": [
{
"monthUtc": 1751328000,
"visits": 26100000
},
{
"monthUtc": 1753920000,
"visits": 27300000
},
{
"monthUtc": 1756684800,
"visits": 28400000
}
],
"trafficSources": {
"direct": 0.52,
"searchOrganic": 0.29,
"searchPaid": 0.02,
"socialOrganic": 0.04,
"socialPaid": 0.01,
"referrals": 0.09,
"mail": 0.02,
"displayAds": 0,
"affiliate": 0,
"genAi": 0.01
},
"topCountries": [
{
"countryCode": "US",
"countryName": "United States",
"share": 0.34
},
{
"countryCode": "GB",
"countryName": "United Kingdom",
"share": 0.09
},
{
"countryCode": "IN",
"countryName": "India",
"share": 0.07
},
{
"countryCode": "CA",
"countryName": "Canada",
"share": 0.05
},
{
"countryCode": "AU",
"countryName": "Australia",
"share": 0.04
}
],
"topKeywords": [
{
"keyword": "stripe",
"searchVolume": 5600000,
"cpcUsd": 3.1,
"estimatedValue": 940000
},
{
"keyword": "stripe login",
"searchVolume": 1200000,
"cpcUsd": 1.8,
"estimatedValue": 118000
},
{
"keyword": "stripe payments",
"searchVolume": 90500,
"cpcUsd": 12.4,
"estimatedValue": 62000
}
]
}
}Full parameter and response reference - every field, type, and example for this endpoint.
Reference
One request, one response shape.
Every field you send and every field you get back, each with a real example.
Last verified 2026-11-07 · uptime and latency measured over 30d
Request body
JSON, posted to this endpoint.
- domainstring
stripe.com
The website's domain, without a scheme or path (e.g. stripe.com).
Response
JSON, one example value per field.
- avgVisitDurationSecondsnumber
312
Average visit duration in seconds.
- bounceRatenumber
0.31
Share of visits that leave after one page, as a fraction from 0 to 1.
- categorystring
finance
Similarweb's category slug for the website (e.g. finance, news_and_media).
- categoryRankinteger
12
Rank by traffic within the website's category. Null for websites too small to rank.
- countryCodestring
US
Two-letter code of the country countryRank is measured in, the website's top country.
- countryRankinteger
421
Rank by traffic within countryCode. Null for websites too small to rank.
- descriptionstring
Stripe powers online and in-person payment processing and financial solutions for businesses of all sizes.
The website's meta description as Similarweb records it.
- domainstring
stripe.com
The website's domain. Populated whenever the provider has data for the entity.
- globalRankinteger
1284
Similarweb global rank by traffic. Null for websites too small to rank. Populated whenever the provider has data for the entity.
- imagestring
https://site-images.similarcdn.com/image?activityType=snapshot&url=stripe.com
Screenshot of the website's homepage.
- monthlyVisitsinteger
28400000
Estimated total visits in the snapshot month. Populated whenever the provider has data for the entity.
- pagesPerVisitnumber
5.8
Average pages viewed per visit.
- snapshotUtcnumber
1756684800
The month the traffic figures describe: UTC epoch timestamp in seconds (Unix time). Multiply by 1000 for a JS Date in milliseconds.
- titlestring
Stripe | Financial Infrastructure to Grow Your Revenue
The website's page title as Similarweb records it.
Countries sending the most visits, up to five, largest first. Populated whenever the provider has data for the entity.
- countryCodestring
US
Two-letter country code.
- countryNamestring
United States
Country name in English.
- sharenumber
0.34
Share of the website's visits, as a fraction from 0 to 1 (0.25 means 25%).
Search keywords sending the most visits, up to five. Populated whenever the provider has data for the entity.
- cpcUsdnumber
3.1
Average cost per click in USD. Null when Similarweb has no figure.
- estimatedValuenumber
940000
Similarweb's estimated value of the keyword to this website, as Similarweb publishes it.
- keywordstring
stripe
The search keyword.
- searchVolumeinteger
5600000
Monthly search volume for the keyword.
Where the website's visits come from. Each value is a fraction from 0 to 1 of all visits. Populated whenever the provider has data for the entity.
- affiliatenumber
0
Share of visits that arrive from affiliate and paid referral links, as a fraction from 0 to 1 (0.25 means 25%).
- directnumber
0.52
Share of visits that arrive from typing the address or bookmarks, as a fraction from 0 to 1 (0.25 means 25%).
- displayAdsnumber
0
Share of visits that arrive from display ads, as a fraction from 0 to 1 (0.25 means 25%).
- genAinumber
0.01
Share of visits that arrive from AI chatbots such as ChatGPT, as a fraction from 0 to 1 (0.25 means 25%).
- mailnumber
0.02
Share of visits that arrive from email, as a fraction from 0 to 1 (0.25 means 25%).
- referralsnumber
0.09
Share of visits that arrive from links on other websites, as a fraction from 0 to 1 (0.25 means 25%).
- searchOrganicnumber
0.29
Share of visits that arrive from unpaid search results, as a fraction from 0 to 1 (0.25 means 25%).
- searchPaidnumber
0.02
Share of visits that arrive from paid search ads, as a fraction from 0 to 1 (0.25 means 25%).
- socialOrganicnumber
0.04
Share of visits that arrive from unpaid social media, as a fraction from 0 to 1 (0.25 means 25%).
- socialPaidnumber
0.01
Share of visits that arrive from paid social media ads, as a fraction from 0 to 1 (0.25 means 25%).
Estimated monthly visits for recent months, oldest first. Populated whenever the provider has data for the entity.
- monthUtcnumber
1751328000
First day of the month: UTC epoch timestamp in seconds (Unix time). Multiply by 1000 for a JS Date in milliseconds.
- visitsinteger
26100000
Estimated visits in that month.
- foundboolean
true
- reason"not_found"
Present only when `found` is false, and says why there is no result. `not_found`: the source states the target does not exist, or returned nothing for it. A `found: false` answer is a successful call, not an error, and `costUsd` is what it actually cost.
FAQ
About the Similarweb Overview API
The AnyAPI Similarweb Overview API returns Similarweb overview data as normalized JSON from one POST call to /v1/run/similarweb.overview. Get the Similarweb traffic overview for any website: estimated monthly visits and a three-month history, global, country, and category rank, bounce rate, pages per visit, visit duration, traffic sources including AI chatbots, top countries, and top search keywords - as normalized JSON. AnyAPI routes each request across 2 sources and falls back automatically when one fails. It costs from $1.67 per 1,000 requests, in US dollars with no subscription and no monthly minimum. Over the last 30 days, 100.0% of Similarweb overview calls through AnyAPI succeeded, with a median response time of 5.5 seconds across 36,238 measured calls.